Patrik Larsson
General Manager — Executive Brief
General Manager / Country Manager / Business Unit Lead

Build clarity. Fix constraints. Deliver outcomes.

I lead with P&L accountability and cross-functional execution. I quickly identify where value is leaking and focus effort on the weakest link — even if it’s not what people expected at day one.

EBIT first Entreprenurial and high pace Weak spot management Commercial discipline Operational clarity Performance culture
LinkedIn Contact data
Stockholm / Nordics / Baltics / EMEA Tanglible results, whatever the situation

Executive snapshot

This is an executive summary of how I run a business: where I focus, how I decide, and what typically changes as a result.

Strategy → decide what to go for, and what not Execution → do what is needed to do, even when its outside the comfort zone People → expect the best from everybody in the team Customers → respect and help them to build value
Environment
Multi-site & cross-functional
clarity across countries, locations and roles
Operating style
Light structure with check points
decentralized with focus on check points
Decision approach
Proposals, not questions
fast alignment, clear owners
Leadership brand
Direct, fair
high standards, human tone

Where I add value

General Manager value creation.

EBIT first

Full P&L responsibility with main focus at EBIT. Turnover is only part of the story. Gross margin is critical. Keep the expenses in balance.

Turnover & price structure → gross margin, + expense optimization → ebit

Entrepreneurial and high pace

Focus is never if you CAN do something - the question is HOW to do it? Just get going, figure it out along the way and change fast

idea → start → learn → do better

Weak spot management

The central weak spots are your biggest constraints. Find and fix those, and the rest will go better by itself.

Find core challenges & fix them → results

Commercial discipline

Make sure key commercial aspects are handled sufficiently well - key accounts, CRM, pricing, offers and deals.

Commercial structure → understanding & right choices. Continuity in correct way → results

Operational clarity

Make sure things are running smoothly in all areas. Non-existent, weak or overly heavy processes are costly for employees, customers and results.

Basics → predictability → deliverables

Performance culture

Raise standards with ai, coaching, feedback, and consequence management — without drama.

Clarity + accountability → results

How I focus my effort

These modes overlap and shift in intensity depending on where value leaks.
1. Understand the system
Diagnose
  • Meet involved people e.g. employees, higher management/board, customers; check numbers and core processes.
  • Identify where things break, decisions drift, and work gets “stuck.”
  • Separate symptoms from root causes; name the real constraint.
2. Stabilize the constraint
Fix
  • Shift attention to the weakest spots — those are often not what people expected.
  • Restore structure, processes and reliability in whatever area, independent whether the company have the skill set or not
  • When the bottleneck moves, the focus moves.
3. Make the basics normal
Sustain
  • Introduce light structure and clear review points where needed.
  • Not everything needs a KPI, but everything needs a clear owner and a “normal way” of being done.
  • Follow-up becomes routine; exceptions become visible early.

Selected impact

Examples and outcomes of selected real cases.

Constraint turnaround

Weak warehouse operation made order fulfilment very low and blocked sales. I focused on improving basic warehouse operations

Ops
Result: immediately order fulfilment increased; then as a result sales, started to increase very fast as customer satisfaction increased.

Margin leakage prevention

Gross margins were too low on orders. When real costs were displayed for salespeople during offer process, gross margins increased fast as salespeople were conscious about the pricing implications.

Governance
Result: standardized offer prices; clarified ownership and approvals; increase gross margin.

Execution clarity

Installations were hard to handle due to unclear understanding in the team of what products to be sent where. This creation friction in the team and longer lead times to customers. A simple tool was developed where back office, sales and installation could jointly define project delivery.

Execution
Result: higher on time deliveries to the right locations, without friction and surprises.

Raising performance standards

Long-standing habits lowered accountability and made change feel optional. Lack of resources and other departments were blamed for the weak results. Focus was placed on both individual and group accountability for the own future

People
Result: individual and group initiatives for improvements started to take materialize.

Perspectives

Focused executive perspectives.

Industry fit

Concrete value across industries.

Operating style across industries

I tend to be effective in businesses where outcomes depend less on theory and more on whether everyday execution works. When I enter a role, I focus on understanding how the system behaves in practice, where work gets stuck, and where inconsistencies quietly create cost or frustration. By stabilizing these areas and making ownership and follow-up normal, the organization becomes predictable enough for strategy and growth to matter.

Electronics-driven companies in construction and project environments Industrial / technical B2B with complex delivery chains Project- and flow-driven organizations Multi-site operations with strong local execution needs

Endorsements

“The results you are getting, cannot be achieved due to luck.”
— VP
“You are the engine of this company.”
— Previous direct manager
“Encouraging. Supporting. Very good skill set in everything he does.”
— Employee

Contact

Contact details.
Patrik Larsson
General Manager • Stockholm / Nordics / EMEA
Email: spatriklarsson@yahoo.com
LinkedIn: linkedin.com/in/patriklarsson